亲松KIZZOFT羊绒针织衫

品牌全案 / 品牌命名 / Logo设计 / Slogan设计

專案背景 Project Background

廣東東莞松基集團，1986年成立於香港，在廣東深圳設計研發中心

廣州東莞、柬埔寨設立生產中心，致力於為全球提供高端羊絨針織衫

Guangdong Dongguan Songji Group, established in Hong Kong in 1986, 

has a design and development center in Shenzhen, Guangdong.

Guangzhou, Dongguan and Cambodia set up production centers, 

dedicated to providing high-end cashmere sweaters to the world.

Slogan｜親松羊絨親膚治癒 KIZZOFT Cashmere - skin-friendly healing

設計理念 Idea of Design

圖標Logo設計 結合行業屬性，提煉品牌名特徵等記憶點 

結合羊絨的羊、鬆軟的雲朵，以及由松基(集團名)發根所長成的松樹葉

呈現溫柔而堅定的精神,堅忍不拔又柔軟舒適

The idea of Logo Symbol Design combined with industry attributes -cashmere sheep as a fluffy cloud, 

refining the significant of brand name SongJi (group name) as a pine, to create the brand super symbol memory points. 

Presenting a gentle and firm spirit, perseverance and softness brand.

命名 Naming｜亲松 KIZZOFT

保留松基集團的『松』，結合羊絨的親膚舒適感，打造高級慵懶的『亲松』品牌

英文將KISS+SOFT進行更為中性的結合KIZZOFT，以兼容男裝與女裝

Chinese name Retain the "Song" of Songji Group, and combine the skin-friendly comfort 

like a kiss of cashmere to create a high-end and cozy "KIZZOFT" brand.

English name combines Song as soft, Qing as Kiss, KISS+SOFT with a more neutral spell 

KIZZOFT to be compatible with men's and women's clothing.

圖標Logo設計 結合行業屬性，提煉品牌名特徵等記憶點 

結合羊絨的羊、鬆軟的雲朵，以及由松基(集團名)發根所長成的松樹葉

呈現溫柔而堅定的精神,堅忍不拔又柔軟舒適

The idea of Logo Symbol Design combined with industry attributes -cashmere sheep as a fluffy cloud, 

refining the significant of brand name SongJi (group name) as a pine, to create the brand super symbol memory points. 

Presenting a gentle and firm spirit, perseverance and softness brand.

中英文字標運用優雅的襯線體展現大氣優雅感

K第二筆設計一個飄動的毛線，呈現輕鬆隨性而且有親和力的感覺

O的傾斜角度參考了Z的斜筆去設計，增加品牌文字識別度

Chinese and English logotype use serifs to show a sense of elegance
The second stoke of letter K design, like a fluttering wool, presents a relaxed and friendly feeling

The tilt of O is designed from the oblique stroke of Z, which increases the identity of brand.

色彩計劃搭配溫暖的自然大地色系，讓整體品牌調性既優雅又溫柔

The color palette is matched with warm natural tones, making the overall brand feeling elegant and gentle

Design Agency｜Visual Delay Inc.

Art Direction｜Mic Liu
Visual Design｜Mic Liu
Photography｜Mic Liu
Model｜Fefe Lin

Client｜廣東東莞松基集團
Location｜廣東深圳

Date｜2022 August