2377 - 全案生活美学设计

品牌全案 / 品牌命名 / Logo设计 / Slogan设计

專案背景 Project Background

2377是全新家居一站式服務品牌
主理人在進口傢俱行十餘年，具備硬裝功底及國際軟裝審美

希望藉由視覺暫留品牌設計，打造具有國際感的全案設計公司品牌

2377 is a new home furnishing one-stop service brand. 

The brand director has been in the industry of international furniture for more than ten years, 

and has a strong international soft decoration aesthetic.

She hope to create a full-case design company with an international sense brand

through ore brand design service.

Slogan｜Your Story Of Your Soul

設計理念  Idea of Design

線條是空間里的基本單位，也是逐步構築出「面」的起始點

2377 Logo由線條構成，包含線、面、與空間，是平面、同時也具有立體感的想像空間

透視的空間感具有獨特的生命力，視覺上可以看到3個逐步放大的幾何面

具有透過設計為創意發聲的含義，如果作為一種音樂的波形來看，是2377的簡譜 remisi–

Lines are the basic unit in space, and also the starting point for gradually constructing "surfaces"

2377 Logo is composed of lines, including lines, planes, and space. It is a flat also a three-dimensional imaginary space.

The spatial sense of perspective has a unique vitality, and you can visually see 3 geometric faces that are gradually enlarged.

It has the meaning of sounding creatively through design. 

If you look at it as a musical waveform, it is the musical notation of 2377 remisi––

2377的品牌色除了Pan­tone2377色號外，我們尋找了另一個Pan­tone同色系的淺色色號

537U（與主理人名盛琪毓唸法接近）作為品牌主色，傳遞專業與信賴感

The brand color of 2377 In addition to the Pantone2377 color number, we found another lighter color 537U 

(pronounce closer to the director's name ShengQiYu's) which is also the main color of the brand, 

conveying professional and trust feeling.

命名 Naming｜2377全案生活美学设计

主理人希望品牌名稱與她自身有關聯性，藉由語音會談深入瞭解主理人的故事與理念

我們覺得主理人帶給我們藍色般的寧靜與深遠，以及灰色的高雅與謙讓（有一種鯨魚的感覺）

因此我們以Pantone色號中的2377藍灰色作為品牌名稱，代表內斂、信賴與效率
也包含主理人的姓名，盛(3)琪(7)毓，第二個7也表示棲息的意思

The Director hopes that the brand name is related to herself. Through voice call, we discovered the director's story and philosophy
We feel that her brings us the tranquility and depth of blue, and the elegance and humility of gray (a kind of whale feeling)
Therefore, we use 2377 blue-gray in the Pantone color number as brand naming, which represents restraint, trust and efficiency
It also includes the name of the director - Sheng (3) Qi (7) Yu, and the second 7 also means perched

圓角處理使用3.77的數值，呼應品牌名稱2377

Rounded corners use a value of 3.77, which also correspond with the brand name 2377

Logo將2377隱含在內，並以一筆畫製作體現一站式服務的特性

圖形中蘊藏著門、與深入深活的含義

門是進入家的第一個觸點，推開門 into your life

The structure of logo contains 2377 number and drawn by one-stroke line, reflective the one-stop service.
The graphic contains the meaning of door and deep-living life
Door is the first point of back to home, means open the door into your life

自由的线条
不拘泥于传统形式上的工整性
象征品牌不被制式捆绑
创意能不被拘束的尽情挥洒

Design Agency｜Visual Delay Inc.

Brand Culture｜Faye Lin

Art Di­rec­tion｜Mic Liu
Vi­sual De­sign｜Mic Liu / Faye Lin

Client｜2377全案生活美學設計
Location｜山東日照

Date｜2022 September